It’s better than a front row seat! To date, there have been two major transformations in the history of visual communication—from silent to sound and from black-and-white to color. Digital 3D is the third wave. Adding a third dimension to film and digital production lends a visual clarity and immersive reality to the viewing experience that is dramatic and unique. You can pull an object off the screen and put it ‘virtually’ in the lap of your target audience, or surround viewers in an environment to connect with them on the deepest of emotional levels. While 3D isn’t a new technique, the advent of digital 3D technology entirely removes technical limitations and opens up new creative and commercial possibilities.